It’s Thinking MU’s mission to reduce their negative impact on the planet, and collaborate with their community to accomplish this mission. Created in 2008 by a group of friends who wanted to make the fashion industry more sustainable, the brand offers a great variety of GOTS certified organic cotton clothes, and uses hemp as well as GRS certified materials. On top of that, Thinking Mu pays much attention to fair working conditions in their factories as well: factory visits and audits take place every year. Curious to know more about your garment? Every item includes a label with QR code that tracks its history and measures the environmental and social footprint!